Privacy Policy
Effective Date: January 1, 2025
Firefly Asset Management LLC ("we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website fireflyassetmanagement.com or interact with our services.
1. Information We Collect
We may collect the following types of information:
- Personal Information: Name, email address, phone number, mailing address, and other contact information you provide to us.
- Financial Information: Information related to loan applications, property transactions, or investment inquiries.
- Usage Data: Information about how you access and use our website, including IP address, browser type, and pages visited.
- Communications: Records of your communications with us, including emails and phone calls.
2. How We Use Your Information
We use the information we collect for the following purposes:
- To respond to your inquiries and provide requested information
- To evaluate loan applications and property transactions
- To communicate with you about our services
- To comply with legal and regulatory requirements
- To improve our website and services
- To protect against fraud and unauthorized activity
3. How We Share Your Information
We do not sell your personal information. We may share your information in the following circumstances:
- Service Providers: With third-party vendors who assist us in operating our business (e.g., email services, payment processors)
- Legal Requirements: When required by law, subpoena, or court order
- Business Transfers: In connection with a merger, sale, or transfer of assets
- With Your Consent: When you have given us permission to share your information
4. Your California Privacy Rights (CCPA)
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):
- Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you.
- Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions.
- Right to Opt-Out: You have the right to opt-out of the sale of your personal information. We do not sell personal information.
- Right to Non-Discrimination: You have the right not to receive discriminatory treatment for exercising your CCPA rights.
To exercise these rights, please contact us at info@fireflyassetmanagement.com or (916) 341-9707.
5. California Financial Information Privacy Act
As a California financial services provider, we are subject to the California Financial Information Privacy Act. We do not share your personal financial information with non-affiliated third parties for marketing purposes without your explicit consent.
6. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.
7. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
8. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to review their privacy policies.
9. Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the effective date.
11. Contact Us
If you have any questions about this Privacy Policy, please contact us:
- Email: info@fireflyassetmanagement.com
- Phone: (916) 341-9707
- Address: 2930 Domingo Ave #1006, Berkeley, CA 94705