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Terms of Service

Effective Date: January 1, 2025

Welcome to Firefly Asset Management LLC. By accessing or using our website and services, you agree to be bound by these Terms of Service ("Terms"). Please read them carefully.

1. Acceptance of Terms

By accessing fireflyassetmanagement.com or engaging with our services, you acknowledge that you have read, understood, and agree to be bound by these Terms and our Privacy Policy. If you do not agree, please do not use our website or services.

2. About Our Services

Firefly Asset Management LLC is a California-based company providing real estate investment and lending services, including:

  • Private money lending services
  • Real estate acquisition and investment
  • Co-living property investment
  • Creative financing solutions

3. Informational Purposes Only

The content on this website is for informational purposes only and does not constitute:

  • An offer to lend or extend credit
  • An offer to sell or solicitation to buy any securities or investment products
  • Financial, legal, or investment advice
  • A guarantee of loan approval or investment returns

You should consult with appropriate professionals before making any financial or investment decisions.

4. California Lending Disclosures

Lending License: Firefly Asset Management LLC makes or arranges loans pursuant to a California Finance Lenders Law license or other applicable licensing.

Equal Credit Opportunity: We do not discriminate on the basis of race, color, religion, national origin, sex, marital status, age, or receipt of income from public assistance programs.

Loan Approval: Not all applicants will qualify for financing. Loan approval is subject to verification of income, assets, credit history, and collateral evaluation.

Interest Rates and Fees: Interest rates, fees, and loan terms vary based on loan amount, collateral, borrower qualifications, and market conditions. All material terms will be disclosed prior to loan closing.

5. California Real Estate Disclosures

Real Estate Activities: Firefly Asset Management LLC is engaged in real estate brokerage and investment activities in California.

No Guarantee of Results: Past performance is not indicative of future results. Real estate values can fluctuate, and there is no guarantee of appreciation or return on investment.

Independent Investigation: Any person considering a transaction should conduct their own due diligence and investigation.

6. Investment Disclaimer

Information about investment opportunities, if any, is provided for general informational purposes only. This website does not constitute an offer to sell or a solicitation of an offer to buy any securities or investment products in any jurisdiction. Any such offer or solicitation will be made only by means of a formal offering document.

All investments involve risk, including possible loss of principal. Past performance does not guarantee future results.

7. Intellectual Property

All content on this website, including text, graphics, logos, images, and software, is the property of Firefly Asset Management LLC or its licensors and is protected by copyright, trademark, and other intellectual property laws.

8. Website Use

You agree to use this website only for lawful purposes and in a manner that does not infringe upon or restrict the use of this website by any third party. Prohibited activities include:

  • Attempting to gain unauthorized access to our systems
  • Interfering with the proper functioning of the website
  • Reproducing, duplicating, or copying content without permission
  • Using automated systems to access the website

9. Third-Party Links

This website may contain links to third-party websites. We are not responsible for the content, accuracy, or practices of these websites. Access to third-party websites is at your own risk.

10. Limitation of Liability

To the fullest extent permitted by law, Firefly Asset Management LLC, its officers, directors, employees, and agents shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or related to your use of this website or our services.

11. Indemnification

You agree to indemnify and hold harmless Firefly Asset Management LLC from any claims, losses, damages, liabilities, and expenses (including legal fees) arising from your use of this website or violation of these Terms.

12. Privacy and Data Collection

Our collection and use of personal information is governed by our Privacy Policy. By using this website, you consent to our collection and use of information as described in the Privacy Policy.

13. Text Messaging and Communications

By providing your phone number, you consent to receive text messages from Firefly Asset Management LLC regarding our services. Message and data rates may apply. You may opt out at any time by replying STOP to any message or contacting us directly.

14. Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of California, without regard to its conflict of law provisions. Any disputes shall be resolved in the state or federal courts located in Alameda County, California.

15. Changes to Terms

We reserve the right to modify these Terms at any time. Changes will be effective immediately upon posting to this website. Your continued use of the website after changes are posted constitutes acceptance of the modified Terms.

16. Severability

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions shall continue in full force and effect.

17. Contact Information

For questions about these Terms of Service, please contact us:

  • Firefly Asset Management LLC
  • Email: info@fireflyassetmanagement.com
  • Phone: (916) 341-9707
  • Address: 2930 Domingo Ave #1006, Berkeley, CA 94705
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