About Firefly Asset Management

Where Silicon Valley Innovation Meets Real Estate Expertise

Kerry Jones, Founder
Founder

Kerry Jones

Serial Entrepreneur & Investment Strategist

Kerry Jones is currently a Senior Software Engineer and Lead at Google. He has been in technology for 15+ years and is a serial entrepreneur, starting his first business when he was 9 years old.

Notably, he co-founded HubHaus and acted as Chief Technology Officer where he received the Forbes 30-under-30 award. He helped grow the company through multiple rounds of funding and grew from a few houses to a $40 million dollar valuation.

He has acted as an official advisor and board member on many Silicon Valley startups with a focus on growth and capital allocation. He turned his attention to investing and derivative strategies, including creating tools and co-authoring a white-paper with Robert Hogg on a proprietary strategy used in his fund.

After years of investing, he started his first fund in 2020 and after realizing gains for many years has decided to take it to the next step with Firefly Asset Management.

Forbes 30-under-30 Award Recipient
Co-founded $40M Company (HubHaus)
Senior Engineer & Lead at Google
Advisor to Multiple Silicon Valley Startups

Our Philosophy

Combining data-driven decision making with deep market expertise

Strategic Approach

We leverage technology and quantitative analysis to identify opportunities and manage risk, bringing a Silicon Valley mindset to traditional real estate investing.

Long-Term Value

Our focus is on sustainable growth and creating lasting value through strategic acquisitions, smart financing, and innovative property management.

Relationship-Driven

We believe in building strong partnerships with real estate professionals, borrowers, and investors, creating win-win scenarios for all parties involved.

Journey to Firefly

2009

Early Entrepreneurship

Started first business at age 9, beginning a lifelong journey in entrepreneurship and business building.

2010s

Technology Career

Built extensive experience in technology, eventually becoming Senior Software Engineer and Lead at Google.

HubHaus

Co-Living Pioneer

Co-founded HubHaus as CTO, growing it to $40M valuation and earning Forbes 30-under-30 recognition.

2020

First Investment Fund

Launched first investment fund, applying strategic thinking and derivative strategies to generate consistent returns.

2025

Firefly Asset Management

Founded Firefly Asset Management to scale real estate investment and lending operations.

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