Our Services
Comprehensive real estate investment and financing solutions
Private Money Lending
Flexible financing solutions designed for real estate investors and developers who need quick, reliable capital.
What We Offer
- Bridge loans for property acquisitions
- Fix-and-flip financing
- Construction and renovation loans
- Cash-out refinancing
- Portfolio financing solutions
Our Approach
We understand that timing is critical in real estate. Our streamlined process focuses on the deal fundamentals, allowing us to move quickly while maintaining rigorous underwriting standards. Each loan is evaluated on its own merits, considering collateral value, borrower experience, and exit strategy.
Property Acquisition
Strategic buyers of single-family homes (SFH) and multi-family homes (MFH) with a focus on value-add opportunities.
What We Buy
- Single-family residences (SFH)
- Multi-family properties (2-4 units and larger)
- Value-add opportunities requiring renovation
- Properties with motivated sellers
- Off-market and distressed assets
Our Criteria
We look for properties with strong fundamentals in growing markets. Our team evaluates each opportunity through a data-driven lens, considering market trends, renovation potential, and long-term appreciation prospects. We're particularly interested in properties that benefit from our operational expertise and technology-driven management approach.
Co-Living Investments
Specialized investment and management of co-living properties, leveraging extensive experience from co-founding HubHaus.
Our Expertise
- Property selection and conversion strategy
- Operational systems and technology implementation
- Tenant matching and community building
- Revenue optimization strategies
- Compliance and risk management
Why Co-Living
Co-living represents the intersection of real estate and technology, an area where we have deep expertise. With experience scaling HubHaus to a $40M valuation, we understand the unique dynamics of this asset class and how to maximize returns while creating exceptional living experiences.
Creative Finance
Innovative deal structures that create win-win scenarios for all parties involved.
Strategies We Use
- Subject-To Financing: Taking over existing mortgages while leaving them in the seller's name
- Seller Financing: Owner-carried notes with flexible terms
- Lease Options: Rent-to-own arrangements providing flexibility
- Equity Partnerships: Joint ventures and profit-sharing structures
- Master Leases: Long-term control without immediate purchase
When It Makes Sense
Creative finance solutions are ideal for sellers who need flexible exit strategies, buyers who want to preserve capital, or situations where traditional financing doesn't fit. We structure deals that align incentives and create value for everyone at the table.
Important Information
California Lending: Firefly Asset Management LLC makes or arranges loans pursuant to a California Finance Lenders Law license. Not all applicants will qualify for financing. Loan terms, interest rates, and fees vary based on collateral, borrower qualifications, and market conditions.
Real Estate Transactions: All real estate activities are conducted in compliance with California state law. We recommend that all parties consult with legal and financial professionals before entering into any transaction.
No Guarantee: Past performance is not indicative of future results. Real estate values can fluctuate, and there is no guarantee of appreciation or investment returns.